Category Archives: SEO Strategy

5 SEO Techniques To Grow Organic Traffic

You may improve your chances of appearing higher in search results by optimizing your content for search engines. Being online is no longer an option. It’s a necessity. From small businesses to large multinational corporations, online visibility has a huge impact on business success. That’s why an SEO strategy is important for anyone looking to… Read More »

SMART Goals: How To Write Effective Goals With Examples

Discover how SMART goals can help your marketing team and company achieve business goals effectively. SMART goals are popular for creating achievable and measurable business or personal goals. In this article, we’ll take a look at what SMART goals mean, why people use them to achieve desired results, and how SEO and marketing professionals can… Read More »

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO

Explore the three types of bottom-of-funnel keywords and why you need to have these high-converting keywords to do more for you than the ones above. The concept of search intent and the suggestion that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while many SEO articles describe… Read More »

Google Updates Product Ratings Policies On Automated AI Content

Automated and AI-generated content in reviews must be classified as spam according to Google’s latest product reviews policies. Highlight Google has updated its product rating policies, introducing guidelines for AI-generated content in reviews. Implementation of the new policy involves a combination of automated and human evaluation using machine learning algorithms and specially trained experts. Violating… Read More »

Understanding Buyer Intent Keywords

By following the tips in this article, you’ll be on your way to optimizing your site for potential buyers. We all know that strategic keyword targeting is key to the success of your SEO and paid search campaigns. The higher your site appears in search results for relevant queries, the more visitors will be attracted… Read More »