Google Answers Why A Site Doesn’t Rank Despite Good SEO

By | September 12, 2023
Why a site can’t rank for low-competition keywords despite “good” SEO is addressed by John Mueller of Google.

Google Answers Why A Site Doesn’t Rank Despite Good SEO

John Mueller from Google provided an explanation for why a website with “good SEO” doesn’t rank even when there is little competition. Although his response initially appears controversial, it is important to pay attention to what he says.

Excellent SEO, But Poor Ranking?

There is no universally accepted definition of what “good” SEO is since people’s perceptions of SEO vary depending on where they learned it and how long they have been using it.

Depending on the expertise, knowledge, and competence of the individual making that judgment, “good” SEO might mean different things.

Until failure makes a knowledge gap obvious, it is difficult to be aware of what one does not know.

That is one way of interpreting the query that John Mueller responded.

John responded by speculating that perhaps the asker is knowledgeable.

Why Does a Good SEO Site Rank Poorly?

The person who asked the inquiry was upset since they are in a circumstance where there is little competition and they have used what they believe to be “good SEO.”

They enquired:

Despite having limited competition and strong SEO, why doesn’t my site rank?

I have indexed pages, backlinks, fresh material, a sitemap, and on-page optimization.

However, my website is still not among the top 200 for my keyword searches.

John Mueller responded by first pointing out the flaw in Google’s SEO guidance.

He claims that Google’s recommendations frequently focus more on the technical aspects of SEO, such as structured data, page speed, and content quality, and less on site marketing.

Mueller’s reply was:

“I frequently encounter this type of query.
Google routinely highlights a variety of technical SEO aspects, but you need to go above and beyond.
Mueller then focused on the aspect of site marketing that Google doesn’t truly discuss.

He went on:

“Comparing it to the offline world is a useful approach to think about this.

Does having an appealing book cover, reasonable sentence length, few spelling mistakes, and a subject that readers are interested in ensuring that a book will be a best-seller?

Or can using the right ingredients and maintaining a clean kitchen guarantee that your restaurant will be busy?

Although it’s important to address the technical aspects, success requires more.

SEO and site promotion?

The requirement to market and optimize a website may, at times, seem excessive.

However, promoting a site includes speaking on podcasts, attending conferences to make contacts with the press and business leaders, using radio, creating YouTube videos, and running advertisements.

The fact that a site can’t rank highly for low-competition keywords, however, may indicate that there is still some SEO to be learned.

Don’t assume you already understand SEO; instead, have an open mind about it. Finding knowledge gaps in a business like SEO that has been complex for more than 20 years can be unexpected.

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